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Paid Search Senior Associate

02/07/2024
Permanent0000Hybrid
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Description du poste

Your role:

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.


Your key responsibilities:

• Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff

• Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas

• Interprets performance reports to provide actionable insights and analysis to meet campaign objectives

• Coaches and develops junior staff, supervising their projects and day to day activities

• Builds strong relationships across client services team and with client

Description du profil

Skills and Experience:

• Bachelor’s degree (preference in Performance Marketing, Data Analytics, or related field).

• 3-5 years of paid search experience.

• Proficiency in analytics platforms (e.g., Google Analytics, Adobe).

• Hands-on experience managing online campaigns across various vendors (Google, MSN, Yahoo, Facebook, etc.).

• Strong understanding of SEM fundamentals.

• AdWords certification is a plus.

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Company OverviewJoin one of the world’s largest and most prestigious marketing agencies, renowned for driving innovative campaigns and delivering exceptional performance results for leading global brands. This is your opportunity to make a significant impact in an organization that values creativity, data-driven strategies, and excellence.Role OverviewAs the Native Digital Director of Performance, you will lead the performance marketing efforts, driving measurable results through data-driven campaigns, audience insights, and cutting-edge strategies. You will oversee all aspects of paid media, with a particular focus on native advertising platforms, ensuring the delivery of impactful campaigns that align with clients' business objectives.Key ResponsibilitiesStrategic LeadershipDevelop and execute comprehensive performance marketing strategies with a focus on native advertising platforms (Taboola, Outbrain, etc.).Align performance goals with overall marketing objectives and client KPIs.Lead cross-functional teams to ensure seamless campaign execution.Campaign Management & OptimizationOversee the end-to-end management of native advertising campaigns.Monitor performance metrics, conduct data analysis, and refine strategies to maximize ROI.Identify opportunities for A/B testing, retargeting, and personalization to improve engagement and conversions.Client EngagementAct as a trusted advisor to clients, providing insights on campaign performance and recommending optimizations.Partner with account management teams to ensure client satisfaction and retention.Team DevelopmentLead and mentor a team of performance marketers, fostering a culture of excellence and continuous learning.Provide training on emerging trends, tools, and technologies in native advertising.Technology & InnovationStay abreast of the latest tools and platforms in the performance marketing landscape.Drive innovation by integrating new technologies and methodologies to enhance campaign effectiveness.Reporting & AnalyticsDeliver detailed performance reports to internal stakeholders and clients.Translate data into actionable insights to inform future strategies.

PermanentSaudi ArabiaOn site

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