Director of Public Relations
Director of Public Relations
This senior-level role oversees all external communications for a distinguished luxury resort and branded residences located on Saudi Arabia’s northwestern coast. Reporting directly to the Commercial Director, the position is responsible for the strategic direction and execution of public relations initiatives to elevate brand reputation, enhance audience engagement, and maximize visibility on both regional and international stages.
- Develop and implement comprehensive PR campaigns in alignment with property positioning and defined business objectives.
- Build, nurture, and manage strong relationships with media, influencers, and key stakeholders across regional and global markets to secure impactful coverage.
- Lead the production and dissemination of communication assets, including press releases, media kits, talking points, and branded collateral.
- Serve as the property spokesperson, efficiently handling media inquiries and managing crisis communications as needed.
- Plan and host media visits, press events, and community initiatives to enhance stakeholder engagement and maintain a high public profile.
- Collaborate closely with the marketing team to ensure consistent messaging and cohesive brand storytelling across all channels.
- Monitor, analyze, and report on media coverage, tracking the effectiveness and return on investment of PR activities.
- Stay informed on industry trends to proactively identify emerging opportunities for increased brand visibility.
The role requires expertise in marketing campaign planning, media relations, copywriting, storytelling, and presentation. Bilingual proficiency in English and Arabic, plus experience in the luxury hospitality or travel sector, are essential. Project management, crisis communication, and event planning experience are valuable assets. The position offers a competitive rewards package and career progression opportunities within a prestigious high-profile development.
We are looking for candidates who possess a rare blend of creativity and strategic thinking, ideally honed within the luxury travel, lifestyle, or hospitality sector. The ideal person will demonstrate natural flair for building and nurturing relationships—with both media professionals and stakeholders—leveraging a well-established network to elevate brand presence on regional and global stages.
- Excellent Communication: Articulate storytellers who craft compelling narratives across multiple platforms, and who present with eloquence, confidence, and diplomacy in both English and Arabic.
- Strategic Vision: Individuals who take a big-picture approach to brand communications, aligning all initiatives with broader business goals while finding creative ways to capture audience imagination.
- Relationship Builders: Outgoing, personable professionals who excel at creating genuine partnerships with media, influencers, and community figures, and who can navigate high-profile environments with poise and tact.
- Innovative and Resourceful: Creative thinkers with a keen awareness of emerging industry trends, always looking for new opportunities to build brand equity and generate impactful coverage.
- Resilient Leaders: Calm under pressure, these individuals bring a solution-oriented mindset to any situation, including crisis communications, and inspire trust as spokespersons for the organization.
- Collaborative Spirit: Natural team players eager to work cross-functionally, ensuring messaging unity and partnership with marketing and other departments to deliver world-class communications experiences.
- Organized & Driven: Skilled at managing multiple projects simultaneously—balancing meticulous planning with the agility to seize timely media opportunities—while tracking performance and results.
Candidates should hold a bachelor’s degree in Communications, PR, Marketing, or a related discipline and have proven expertise in campaign planning, media relations, copywriting, and storytelling. Fluency in both English and Arabic is essential.
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