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Discover the latest blog articles and Podcast episodes

15 min read
17 Jan 2025

How to implement your employer brand strategy in 7 steps

Employer branding is a marketing concept that is essential for any company that wants to support its attractiveness and promote loyalty among its talent. While the reasons to build a solid and positive employer brand are clear, you cannot simply wave a magic wand for it to be successful. It requires a series of actions.

10 min read
05 Aug 2024

Essential employer branding trends in 2024

Employer branding has become essential for companies that want to stand out in the war for talent. In 2024, your employer brand should be authentic, embrace diversity and be flexible to attract the best profiles.

15 min read
15 May 2024

Employer branding: 7 mistakes you don’t want to make

Back Market, KPMG, Dassault, Shine… These different sized companies all have a strong employer brand that ensures their attractiveness and loyalty and makes their competitors pale by comparison.

Employer Branding
10 min read
15 May 2024

4 onboarding processes that improve a company’s employer brand

As onboarding is the starting point for the employee experience, it has a direct impact on a company’s employer branding.

Employer Branding
10 min read
15 May 2024

Employer branding: Make employees want to become your ambassadors!

14% of companies use ambassadorship to promote their employer brand.

Employer Branding
10 min read
15 May 2024

Recruitment and employer branding: 8 tools to use in 2024

Employer branding is as important for recruitment as company branding is to sell a product.

Employer Branding
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